Insight and Intelligence on the Global Facultative Markets

19 May 2012

Sector profile: Death & Disgrace

20 December 2010

The Tiger effect

Two US academics have estimated that golf star Tiger Woods' infidelities and break from golf while he attended a sex addiction clinic earlier this year has cost his sponsors between $5bn and $12bn. They based the calculations on an analysis of the share price of his top sponsors around the time of the scandal. His top five sponsors - Accenture, Nike, Gillette, Electronic Arts (EA) and Gatorade - lost at least 2 to 3 percent of their...

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